Hoe maak je een Instagram Bedrijfsaccount aan (Stappenplan)

How to Create an Instagram Business Account (Step by Step Guide)

September 17, 2025

Instagram is no longer just a platform for sharing personal photos. For entrepreneurs, brands, and content creators, an Instagram Business Account provides access to advanced features such as insights, ads, and a professional look. If you want to grow your brand and build credibility, switching to a business profile is the best choice.

In this guide, you’ll learn step by step how to create an Instagram Business Account, the benefits it offers, and how to solve common problems.

Don’t have a personal account yet? Start first with our guide on creating a new Instagram account before switching to a business profile.

What is an Instagram Business Account?

An Instagram Business Account is a profile type designed for companies and professionals. Unlike a personal account, you get access to:

Instagram Insights: detailed statistics about followers and reach.
Advertising options: launch targeted campaigns through Instagram and Facebook.
Contact details: easily add email, phone number, and address.
Category & business label: show your industry and niche.

If you want to get serious about growing, you need to know how to create an Instagram Business Account.

Benefits of a Business Account

Why switch? Here are the main advantages:

Professional look – customers take you more seriously.
Advertising opportunities – promote posts directly in the app.
Performance insights – improve your content strategy with data.
Better contact options – followers can easily reach you.
More growth potential – link with Facebook and manage campaigns centrally.

Steps to Create an Instagram Business Account

There are several ways to set up a Business Account. Below, we explain each option.

Create Instagram Business Account from Personal Account

Open the Instagram app and log in with your personal account.
Go to your profile and tap the menu (☰) in the top right.
Choose Settings and privacy → Account type.
Tap Switch to professional account.
Select Business as account type.
Fill in your business details (email, phone, address).
Confirm and save.

In just a few minutes, you’ll be switched to a Business Account.

Still unsure about the right name? Read our tips for Instagram usernames here.

Create Instagram Business Account via Facebook Page

Do you already have a Facebook Business Page? You can link it:

Go to your Facebook Page settings.
Click on Instagram in the menu.
Select Connect Account.
Log in with your Instagram credentials.
Choose Business Account when prompted.

This way, you can manage ads and statistics directly from both platforms.

Create Instagram Business Account via Desktop / PC

Instagram is mainly mobile, but you can also set it up on your computer:

Go to Instagram.com and log in or create a new account.
Open your profile settings.
Select Switch to professional account.
Choose Business and fill in your details.

Perfect if you mainly work from a desktop.

Can’t Create an Instagram Business Account?

Sometimes you may see the error “Can’t create Instagram Business Account.” Possible solutions:

Update the Instagram app.
Log out and back in.
Check if you really own the connected Facebook Page.
Make sure your personal account is not restricted or banned.
Try completing the process via desktop if mobile doesn’t work.

Instagram Business Account vs Personal Account

Feature	Personal Account	Business Account
Statistics / Insights	❌ Not available	✅ Full access
Advertising options	❌ No	✅ Yes
Contact details	❌ Limited	✅ Available
Professional look	❌ Casual	✅ Credible